It also prevents users from accessing organizer data from within social networking applications on their BlackBerry smartphones. Additional features for keeping corporate content separate from personal content on employee-owned devices are expected later this year.Ī new INDIVIDUAL-LIABLE DEVICES POLICY permits employees who have purchased their own BlackBerry smartphones and have been connected to a BlackBerry Enterprise Server to access their personal email and calendar and make calls on their personal voice plan when the device is locked. So, I think the idea behind BlackBerry mobile fusion is a good one.REMOTE REMOVAL OF CORPORATE DATA FROM EMPLOYEE-OWNED DEVICES is a new function built into BlackBerry Enterprise Server 5.0.2 that is expected to be supported with an upcoming versions of the BlackBerry OS, allowing IT administrators to remove only corporate data from an employee-owned BlackBerry smartphone without affecting the employees personal information and applications. RIM is already known for offering secure and versatile enterprise solutions, throwing in support for multiple platforms can make its enterprise offerings more compelling and make it more difficult for new entrants like Apple to break in as businesses are more likely to prefer a unified enterprise solution than exclusive solutions. If BlackBerry Mobile Fusion catches on it may become a cash cow for RIM as businesses may prefer to upgrade their existing RIM infrastructure to support newer devices in the enterprise environment like those running Android and iOS.īlackBerry mobile fusion could also help RIM future proof its core enterprise business. Although RIM promised not to completely ignore the consumer market for BlackBerry Phones, the company intends to focus on its strength in the enterprise market and BlackBerry Mobile Fusion I believe is a key part of that strategy. RIM has already made it clear that it no longer considers itself in direct competition with Android and iOS.
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